Clarins’ and the group’s history
The Clarins story begins in 1954, on rue Tronchet, in Paris. In his beauty salon, Jacques Courtin-Clarins develops a massage oil with essential oils and slimming properties that increases the effectiveness of firming massages. Following his client’s requests, he agrees to market it. Thus begins a relationship of dialogue and trust that continues today.
The Beauty division brings together the Clarins and My Blend brands as well as Spas activities. The Mugler and Azzaro fragrance brands and Mugler Fashion are grouped under the Clarins Fragrance Group. 90% of the production is exported to the 141 countries where the brands are distributed.
Faithful to its founder’s philosophy, the Clarins Group has its own research and development laboratories and produces exclusively its care and perfumes in France. As the active ingredients are plant-based, the Clarins Group wishes to work solely with supply chains that put the environment and humankind first.
Clarins’ plastic commitments
Eco-friendly design and creative delivery are linked: from choosing the active ingredients to packaging, Clarins favors the most environmentally friendly materials and manufacturing processes.Therefore, Clarins applies these principles to their product design to gradually reduce the product’s environmental impact and also minimize the use of natural resources by using: fitted cases, lightweight packaging, renewable materials and where possible, recycled materials.Clarins mainly offers recyclable packaging: glass and cardboard make up 63% of Clarins’ packaging.
By 2025, all new Clarins products on the market will have recyclable packaging or include at least 50% recycled materials.
Their motivation to support the Plastic Odyssey Expedition
“Our consumers have a vital role to play in a product’s life cycle, they contribute either by reusing perfume bottles or by setting up waste sorting at home. Our education department is devoted to relaying these messages to our customers.
Plastic Odyssey’s approach is completely aligned with ours. It’s through awareness, training and plastic waste recovery initiatives like these that we will spread the word that used packaging will become a resource and not a pollution. It’s a good example of a circular economy.”