The campaign
#SailingForOceans brings together a fleet of boats around a single cause: pushing back ocean plastic pollution.
Each participating boat takes on one, two or all three of the fleet's actions: cutting single-use plastic on board, mapping pollution where it is neither measured nor documented, and carrying the message ashore to the public and to schools. For each one, Plastic Odyssey shares the tools, protocols and know-how from its round-the-world expedition. What no single boat could do alone, hundreds of coordinated boats make possible: a continuous presence at sea, data where there is none, a voice that travels between sea and shore.
This communication kit brings together the campaign's colours, typography, logos and imagery, so that everyone can talk about it with one voice.
