Technology Alone Cannot Be Enough
For over 20 years, engineers and innovators from all sides have been working to develop technologies that prevent plastic pollution. Those include colossal vacuum cleaners to pick up plastic from the bottom of the Ocean, as well as smart and interconnected sea bins. Yet, the environmental success of these developments has been in vain. Indeed, while these technologies are running at full speed, the human race continues to dump an additional 19 tons of plastic into the Ocean, every minute.
What if we miscalculated a crucial factor in this equation?
Setting The Individual Back In The Center
At the political and industrial levels, changes are taking place, yet, their enactment takes time. Ban on single-use plastic pushed back to 2040, which marks the very long introduction of the deposit. Time: we no longer hold it. To stop the continuous leakage of plastic into our environment, we must empower local populations for everyone to act and engage at their level.
This is the journey we have chosen, and the one that will take us around the world.