L’Occitane Supports The First Expedition Around The World
that aims to tackle the pollution of the seas and oceans at its source: ashore.
Since its creation in 1976 by Olivier Baussan, L’OCCITANE EN PROVENCE has been creating skincare products with essential oils and natural fragrances, based on the principles of phytotherapy and aromatherapy.
Inspired by simple values such as authenticity, respect, sensoriality, and constant innovation, each of our actions and decisions is driven by the repeated will to preserve and transmit.
L’OCCITANE’s research and innovation laboratories combine tradition, nature, and expertise to develop natural and efficient cosmetics. From textures to fragrances, L’OCCITANE’s skincare products forever generate a moment of well-being, stimulated by a sensory and gourmand gesture.
The brand chaired by Reinold Geiger is today present in over 90 countries with more than 3,000 stores around the world.
“Plastic Odyssey, their ambition made us dream.”
Adrien Geiger, Group Sustainability Officer
Ensure that by 2025, 100% of our bottles are made from 100% recycled plastic and that 100% of our stores offer a recycling service.
Since its creation, the environment has always been a core value of L’OCCITANE EN PROVENCE. There have never been plastic bags distributed in shops, and empty bottles have been collected for recycling as early as the 90s. Fifteen products are available in an eco-refill format, using 65 to 90% less plastic than a regular bottle. Already 84% of plastic products can be recycled in shops. All those that are not will be removed within five years.
The brand has chosen to collaborate with Loop Industries for its bottles, which uses a revolutionary process to transform plastic waste into high-purity, food-grade PET plastic.
By continuously reducing the density of its packaging, L’OCCITANE has already saved 28 tons of plastic!
L’OCCITANE offers a recycling service in 100% of its shops in France, thanks to a partnership with Terracycle® set up several years ago.
The group’s employees are also highly engaged, as they regularly organize, in France and abroad, beach clean-up days to also contribute, at their level, to the fight against pollution across seas and oceans.
The development of a circular economy is more than ever at the heart of any priorities, and the brand relentlessly pursues its efforts. By 2020, a total of 25 eco-refills will be displayed for sale. By 2025, the brand will have reduced its use of plastic by 50%. The brand has committed to ensuring a 3 x 100% by this date, with 100% of plastic bottles that will be produced from 100% recycled material, and 100% of its shops will offer a recycling service.
“Faced with the environmental crisis, companies can no longer be contented by the sole action of reducing their impact. They must also be a considerable force in finding concrete solutions to repair the damage caused to our environment. As Plastic Odyssey’s main sponsor, L’OCCITANE EN PROVENCE supports a project that aims to transform plastic waste into a valuable resource, and thus participates in the development of a new economy. That is why we are proud to be associated with Plastic Odyssey, a tremendous human and humanistic adventure. »
Adrien GEIGER, International Brand Director.