L’Occitane Supports The First Expedition Around The World
that aims to tackle the pollution of the seas and oceans at its source: ashore.
Since its creation in 1976 by Olivier Baussan, L’OCCITANE EN PROVENCE has been creating skincare products with essential oils and natural fragrances, based on the principles of phytotherapy and aromatherapy.
Inspired by simple values such as authenticity, respect, sensoriality, and constant innovation, each of our actions and decisions is driven by the repeated will to preserve and transmit.
L’OCCITANE’s research and innovation laboratories combine tradition, nature, and expertise to develop natural and efficient cosmetics. From textures to fragrances, L’OCCITANE’s skincare products forever generate a moment of well-being, stimulated by a sensory and gourmand gesture.
The brand chaired by Reinold Geiger is today present in over 90 countries with more than 3,000 stores around the world.
“Plastic Odyssey, their ambition made us dream.”
Adrien Geiger, Group Sustainability Officer
Ensure that by 2025, 100% of our bottles are made from 100% recycled plastic and that 100% of our stores offer a recycling service.
Despite the growth of the brand, L’OCCITANE en Provence’s plastic consumption levelled off in 2018. It’s now going further, committing to cutting plastic use by 10% on 2018 levels by 2025, saving an estimated 240 tonnes. Put simply, L’OCCITANE’s pioneering approach has allowed it to continue growing the business while reducing its plastic footprint.
It is also playing a leading role in a number of initiatives: cutting cellophane from its products; replacing two million plastic spatulas (provided with certain products or in store) with a cardboard equivalent since 2020; and now offering eco-refills of 26 products. These refills contain on average 80% less plastic than the original packaging, saving around 200 tonnes each year.
The latest initiative is the deployment of bulk fountains, now available in 100 stores and 33 countries.
The group’s employees are also highly engaged, as they regularly organize, in France and abroad, beach clean-up days to also contribute, at their level, to the fight against pollution across seas and oceans.
The development of a circular economy is more than ever at the heart of any priorities, and the brand relentlessly pursues its efforts. By 2020, a total of 25 eco-refills will be displayed for sale. By 2025, the brand will have reduced its use of plastic by 50%. The brand has committed to ensuring a 3 x 100% by this date, with 100% of plastic bottles that will be produced from 100% recycled material, and 100% of its shops will offer a recycling service.
“Faced with the environmental crisis, companies can no longer be contented by the sole action of reducing their impact. They must also be a considerable force in finding concrete solutions to repair the damage caused to our environment. As Plastic Odyssey’s main sponsor, L’OCCITANE EN PROVENCE supports a project that aims to transform plastic waste into a valuable resource, and thus participates in the development of a new economy. That is why we are proud to be associated with Plastic Odyssey, a tremendous human and humanistic adventure. »
Adrien GEIGER, International Brand Director.